Workshops & Trainings
We train your teams to master color in order to develop their performance and motivation. We organize events to raise awareness of the impact of color and imagine its place in the future.
2-hour Workshop:
360° impact of Color for your Brand
Understanding the strategic impact of colors will enable you to reinforce your brand identity, seduce your customers through your products, and create a coherent 360° experience.
WORKSHOP OBJECTIVES
– Understand the strategic importance of colors in a brand’s identity and overall perception and its impact on products, merchandising and communication.
– Apply this knowledge to reinforce the visual and emotional coherence of your 360° creative concepts.
PUBLIC
Marketing, Design, Communication and Distribution Managers.
Price: €800 excl. tax (group of up to 8 people)
4 GOOD Workshop:
How can Color sustainably improve your social and environmental footprint?
The 4 GOOD workshops feature inspiring pitches, round-table discussions and appropriation workshops. Mixing several companies and organizations, these workshops are rich in encounters and sharing. They can also be organized specifically for your company.
A wonderful day of color-related meetings with experts in their respective fields.
Céline Debare, Tarkett
Lots of rich, friendly sharing. Projects in the pipeline, lots of ideas and future collaborations.
Marie Rohart, Kiabi
It was too short 🙂
Morgane Vernic
Keep meeting people around color and the environment. It makes you want to go further.
Anouk Etienne, Decathlon
Training:
Design & Selling with Color
Mastering Color will enable you to design and sell products adapted to their audience, your brand and its means of production and marketing.
TRAINING OBJECTIVES
– Understand the fundamentals of color perception and acceptance,
– Discover color space and master technical and sensitive vocabulary,
– Design balanced, meaningful harmony and understand the psychosensory effects of color and contrast,
– Understand and know how to use the different roles of color for a brand: identity, product, communication, marketing,
– Discover brand color concepts and methods for developing product and 360° color strategies,
– Understand the use of color and light in the sales space and know how to use color in merchandising.
PUBLIC
Designers (product, apparel, graphics, UI, retail), offer and marketing managers, product managers, merchandisers, retail architects and sales people.
No particular prerequisites. Individuals or groups of up to 8 people.
12 hours face-to-face or remote training: 2 days
Price per person:
Self-employed: €700 excl. tax
Company: €900 excl. tax
In-house training: €3000 excl. tax (group of up to 8 people)
Schools that trust us
