How we use Color to transform your brand?
Color is a powerful tool that can differentiate your brand, captivate your audience, and establish a lasting impression. At COLOR THE LIFE, we help you harness the potential of color to rise above the competition by creating innovative, impactful strategies tailored to your unique needs. Our expertise combines design, marketing, and sustainability to ensure your color strategy not only stands out but also aligns seamlessly with your brand’s mission and goals.
COLOR DRIVES SALES
ARCHITECTURE & DECORATION
Design Guides for Healthcare and Education – A Partnership with Tarkett
During COVID-19, COLOR THE LIFE collaborated with TARKETT, a global leader in flooring and wall solutions, to create a design guide for healthcare facilities. This project aimed to help architects and hospital engineers meet the needs of patients, staff, and visitors while streamlining Tarkett’s prescription teams’ work.
Following its success, a second guide was developed for the education sector.
Tarkett x NCS+: Simplifying Client and Sales Processes
The project included mapping Tarkett’s global product offering to establish a foundation for a unified design and product strategy.
These initiatives also supported the launch of NCS+, making Tarkett the sole flexible flooring brand featured in the go-to app for architects and designers. To promote this tool, COLOR THE LIFE has also produced tutorials and training courses for Tarkett teams and customers.
Clear, attractive solutions and exclusive marketing tools, driving Tarkett’s global success.
INDUSTRIAL DESIGN
Defining CMF Strategy for Boulanger’s Brand Portfolio
COLOR THE LIFE partnered with BOULANGER to refine the design identity of its brand portfolio, spanning various sectors and market segments. Given the product types and sourcing constraints, CMF (Color, Material, Finish) emerged as the core design driver.
Mission objectives:
- Build a distinct identity and appeal for each brand through product design.
- Clarify product differentiation and premium positioning.
- Reduce time-to-market (TTM), costs, and environmental impact.
- Define a CMF workflow and tools (specifications, processes, resources).
Results:
During the product development phase, the new workflow reduced CO₂ emissions by nearly 25% and achieved over €10,000 in savings within the first three months.
A sustainable and efficient approach to design, aligning aesthetics with impact reduction.
FASHION
360° Brand Color Identity for Rougegorge
COLOR THE LIFE supported ROUGEGORGE, a lingerie brand, in defining its color identity as part of its store concept evolution.
Mission objectives:
- Create a cohesive and exclusive brand image through strategic choices of colors and finishes for signage, website, social media, merchandising, and labeling.
- Guide the development of the new store concept by selecting colors, materials, and finishes for surfaces and furniture, fostering an intimate and inviting atmosphere.
A strategic approach to color design, enhancing brand consistency and customer experience.
FASHION
360° Color and Print Strategy for Daxon
COLOR THE LIFE collaborated with DAXON, a women’s senior fashion brand sold online and through mail order, to define a comprehensive color and print strategy for its women’s apparel and lingerie lines.
Mission objectives:
- Develop a global color palette and key harmonies based on current sales and target markets.
- Define a strategy to refresh and highlight key colors and prints.
- Implement the strategy across all channels: catalog, website, social media, and email campaigns.
A cohesive, 360-degree approach to enhance brand appeal and connect with new and existing customers.
FOOD AND CATERING
Color, Material and Finishings concept for Flunch restaurants
COLOR THE LIFE was commissioned by the global design agency REGISTER to define the chromatic palette for FLUNCH restaurants, based on a concept celebrating the joy of sharing a meal.
Mission objectives:
- Develop a cohesive chromatic concept reflecting the theme of shared joy, with a palette inspired by the colors of raw, cooked, and prepared foods.
- Specify precise color references across all color charts and processes for Flunch’s communication and restaurant design.
- Define contrast types adapted to the brand’s functional requirements and the emotional connections of its users.
A concept-driven approach that contributed to a +7% increase in revenue for renovated restaurants.
LUXURY GOODS
Color, Material and Finishings trends for Ressence watches
COLOR THE LIFE collaborated with a RESSENCE WATCHES to adapt a current fashion trend to its end-of-line products, enhancing dormant inventory and reducing waste.
Mission objectives: Indentify a trendy color palette and key harmonies adapted to target markets.
An integrated process aimed at transforming unsold items into desirable pieces, while reinforcing the brand’s image as responsible and innovative.
What Is the First Step to Creating a Color Strategy with COLOR THE LIFE?
The first step in developing a tailored color strategy with COLOR THE LIFE is an Initial Consultation. This phase is designed to understand your unique needs, goals, and challenges, laying the foundation for a strategy that aligns with your brand and vision.
1. Understanding Your Goals
Explore your brand identity, target audience, and market positioning
Identify specific objectives, such as enhancing brand recognition, improving product appeal, or aligning with sustainability goals
Why it matters: A clear understanding of your goals ensures the strategy is focused and impactful
2. Analyzing Your Current State
Audit your existing color usage across products, branding, and communication channels
Assess the strengths and gaps in your current approach.
Why it matters: This analysis highlights opportunities for improvement and sets a baseline for success.
3. Defining the Scope of the Project
Collaborate with you to determine the scope of the strategy, whether it’s brand identity, product design, merchandising, or a combination.
Align on deliverables and timelines
Why it matters: A clear scope ensures all stakeholders are aligned from the beginning
4. Conducting Market and Trend Research
Analyze industry-specific trends, customer preferences, and cultural influences
Benchmark your competitors to identify opportunities for differentiation
Why it matters: Data-driven insights inform a color strategy that is both relevant and innovative.
Next Steps
After the consultation, we move into the strategy creation phase, where we work with you to define your brand’s and products’ unique color identity and develop actionable solutions tailored to your needs.
COLOR THE LIFE’s method for helping you write and implement your color strategy:
Raising Awareness
Collective Creation
Close Collaboration
Feedback and Mentoring