Enhance your brand’s value and exclusivity
At COLOR THE LIFE, we combine marketing and design to create innovative and sustainable color strategies that elevate your brand and products. Explore our four key areas of intervention and our methods.
COLOR DRIVES SALES
Our 4 key areas of intervention
Brand Identity 360°
We develop a cohesive and impactful chromatic identity to strengthen your brand image across all touchpoints
Defining brand chromatic identity and segmentation
Creating omnichannel color guidelines (communication, packaging, merchandising, aso.)
Conducting visual accessibility audits
Color increases brand recognition by 80%*
*Kissmetrics 2004
85 % of buyers make their decision based on color alone*.
*Kissmetrics 2004
Product Strategy
We design CMF (Color, Material, Finish) strategies tailored to your product ranges to clarify offerings and maximize visibility.
Analyzing trends, markets, and customer needs
Creating CMF languages for unique product and ranges identity
Developing CMF renewal strategies
Commercialization
We integrate color into your omnichannel commercialization strategies to boost sales and brand awareness.
Developing physical and digital merchandising strategies
Creating color naming for better product appeal
Designing 360° product communication campaigns
Color increases comprehension by 73%*
*Johnson, 1992
A Color Strategy reduces the environmental impact of design by 23%*
*Boulanger, 2022
Methods and Processes
We streamline your industrial and creative processes to reduce environmental impact and enhance perceived quality.
Optimizing color ranges and palettes
Creating workflows and CMF validation tools
Recommending eco-friendly color design
Book your 2-hour workshop to discover the 360° impact of Color for your Brand
Our Method
Raising Awareness
Collective Creation
Close Collaboration
Feedback and Mentoring
We harness the power of color to elevate your brand. Our unique approach, combining marketing, design, and sustainability, boosts your brand image, optimizes your processes, and delivers responsible and innovative solutions.
At COLOR THE LIFE, we empower professionals to master the art and science of color selection and harmony :
Comprehensive Training Programs, Workshops and Mentoring, Strategic Insights, Custom Tools and Resources