Enhance your brand’s value and exclusivity
At COLOR THE LIFE, we combine marketing and design to create innovative and sustainable color strategies that elevate your brand and products. Explore our four key areas of intervention and our methods.
COLOR DRIVES SALES
Our 4 key areas of intervention
Brand Identity 360°
We develop a cohesive and impactful chromatic identity to strengthen your brand image across all touchpoints
Defining brand chromatic identity and segmentation
Creating omnichannel color guidelines (communication, packaging, merchandising, aso.)
Conducting visual accessibility audits
Color increases brand recognition by 80%*
*Kissmetrics 2004
85 % of buyers make their decision based on color alone*.
*Kissmetrics 2004
Product Strategy
We design CMF (Color, Material, Finish) strategies tailored to your product ranges to clarify offerings and maximize visibility.
Analyzing trends, markets, and customer needs
Creating CMF languages for unique product and ranges identity
Developing CMF renewal strategies
Commercialization
We integrate color into your omnichannel commercialization strategies to boost sales and brand awareness.
Developing physical and digital merchandising strategies
Creating color naming for better product appeal
Designing 360° product communication campaigns
Color increases comprehension by 73%*
*Johnson, 1992
Color increases listening ability by 70%*
*Embrey, 1984
Methods and Processes
We streamline your industrial and creative processes to reduce environmental impact and enhance perceived quality.
Optimizing color ranges and palettes
Creating workflows and CMF validation tools
Recommending eco-friendly color design